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How Hyundai Is Shaping the Auto Industry

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It should be as simple as the nose of your face, that Hyundai Motors is a winner. In combination with the Korean cousin, Kia, Hyundai Kia Automotive Group is the fourth largest in the world in terms of sales behind GM, Toyota and Volkswagen, but ahead of Ford Motor Company, Chrysler and Honda. Quite unexpectedly, there is an automaker that is a force to be reckoned with, a company that seeks to outpace Toyota and ultimately lead the global auto market.

Alone, Houston Hyundai Dealers is shaping the automotive industry, forcing competitors to redefine product offerings to create the cars that consumers want.

Here are some ways to explain how Hyundai dictates how everyone else should build and sell cars:

Houston Hyundai offers value where others cannot. Intelligently, Hyundai continues to qualify its cars slightly lower than the competing models, offering sticker prices between 3-5% lower than comparable models. But the savings are even more significant since Hyundai cars offer a higher level of content or level of equipment than similar models. For example, the Hyundai Elantra offers a six-speed automatic transmission, heated seats and the top of the gas race, beating Toyota in its own game. The Toyota Corolla, by the way, is updated faster because the current Elantra is simply the best car.

Hyundai offers an excellent guarantee.

What is the best way to tell customers that you support them by offering a guarantee that nothing fits? The 100,000-mile giant, 10-year warranty covers transmission parts (engine and transmission) and its 5-year 60,000-mile warranty covers many other parts of Hyundai. A 7-year oxidation guarantee is also included.

Hyundai offers excitement

Hyundai is using the European strategy to sell its cars in the United States which seems to be working. In Europe, Mercedes and BMW sell a wide range of cars, not just luxury cars under the same label, but they do not dare to do so in the United States. Hyundai adopted a bold approach, selling its Genesis and Equus lines under the Hyundai brand and successfully selling luxury modelsin the same salons as its small cars.


Hyundai, of course, is not perfect, but the automaker has shown that it has the right strategy which has an excellent formula that other manufacturers must adopt. The sales of Hyundai and Kia continued to grow as a result of the Great Recession, and this can only mean Subaru. The three brands dared to use the market, giving customers the value, reliability and quality that all manufacturers should remember in the future.