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The Modern Guide to Social Media Usage in Retail

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If you want to boost sales in your store, one of the best things you can do is promote your store using social media. It may seem like this is only a good idea for people who want to boost online sales, but in reality this is far from the case – and here’s why.

Recent research has found that the vast majority of shoppers look online to help them make real-life buying decisions. So it is likely that lots of your potential customers are checking you out online before they head to your store.

Here are four tips to help you boost retail sales using social media.

Look at Your Resources

The first thing that you should do is sit down and make a list of your resources. Write down the type of products that you sell, and then write down your target audience. This will make it easier to decide which social media platform is best for you, as certain age groups and demographics are more likely to use certain platforms.

Respond to All of Your Feedback

You should also respond to all of the feedback that customers leave about you on social media – including the negative comments. It can be tempting to ignore negative comments or to delete them, but this can really put potential customers off. Instead you should deal with all of the comments in a kind, respectful way, as this will show customers that you value their opinion (even when it is bad).

Give Potential Customers a Reason to Visit Your Store

It can also be beneficial to give customers a reason to visit your store online. For instance, you could offer online customers an in-store discount to encourage them to visit you.

If you decide to do this, you should also make sure that your store is visually appealing so that customers are more likely to visit again. For instance, it could be useful to invest in in store media from https://moodmedia.co.uk/in-store-media, as this will create a more engaging experience for customers.

Create a Campaign That Involves Your Store

You should also create an online campaign that involves visiting your store. For instance, you could offer customers a discount if they take a selfie in your store and tag it online.